Petite Friture, France.
Bringing out the Beautiful from the Good
Beauty at Petite Friture is a pretext. A pretext to meet: with designers who put their soul and their genius into their designs; with employees who come on board an entrepreneurial project; with partners who share the same values. Creating a vibrant and narrative encounter around beauty, and infusing it with a resolutely optimistic and free state of mind so that beauty emerges from good, that is their promise.
At Petite Friture, they want to create a collective emulsion between complementary talents, driven by a shared vision and requirement, living the Petite Friture values and who recognize themselves in their state of mind. Encourage encounter, trust, encourage exploration, collaborate in a transversal and iterative way. More than a publisher, Petite friture affirms a state of mind.
The requirement to detect a talent and support it, to push ever further the limits of creation: the "Francis" mirror tables created from watercolors by Constance Guisset, thanks to a glass lamination technique, have given birth to a unique and poetic collection.
Generosity resonates at all stages, and evokes very important notions such as pleasure and sharing. It leaves its mark on all projects such as the “Succession” tableware collection designed by Färg & Blanche and manufactured by Revol. To share without moderation. The complete collection of “Week-end” outdoor furniture from the Brichet-Ziegler studio invites us to set up large tables for happy moments. So essential.
This value is far from superfluous because it cements a sincere state of mind, an attitude that focuses on meaning, nothing but meaning. At Petite Friture, we focus on the essentials...
In creating the ultra-thin indoor/outdoor metal chair "Fromme", Tom Chung was inspired by his own story: a confirmed cyclist, he sought to regain the efficiency of his bike by placing shock absorbers under the seat, which gives it unequaled comfort. He used to climb Fromme Mountain near Vancouver and was fascinated by the technical performance of his bike!
Transversality is at the heart of Petite Friture's approach: bringing about encounters, creating bridges, exploring new ideas. For example, involving new talents and professions to create wallpaper collections: textile designer Tiphaine de Bodman designed the “Jungle” collection, a journey to the heart of a tropical forest; Leslie David, graphic designer, created the “constellation” motif or Lisa Laubreaux, illustrator, at the origin of the “Jetlag” collection, a highly festive and graphic motif that gives free rein to the imagination.